The Influence of Quality of Tourism Services and Products on Loyalty through Tourist Satisfaction at Selomangleng Cave Tourism, Kediri City
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 05
Abstract
This research is entitled The Influence of Service Quality and Tourism Products on Loyalty through Tourist Satisfaction in the Selomangleng Cave Tourism, Kediri City, which aims to describe the influence of service quality, tourism products, tourist satisfaction and tourist loyalty in the Selomangleng Cave Tourism, Kediri City, analyzing the quality of services and tourism products. on tourist satisfaction, analyzing the quality of tourism services and products on tourist loyalty, analyzing tourist satisfaction on loyalty, and analyzing the influence of the quality of tourism services and products on loyalty through tourist satisfaction at Selomangleng Cave, Kediri City. The sample in this study was 89 tourists who visited the tourist attraction. Selomangleng Cave. The analysis technique uses path analysis. The results of the analysis show that the quality of tourism services and products has an influence on tourist satisfaction, this means that the quality of tourism services and products is getting better and developing, which has an impact on tourist satisfaction. The quality of tourism services and products influences loyalty, which means that the better the quality of tourism services and products offered will influence tourists to be loyal to tourist destinations. Tourist satisfaction influences tourist loyalty, which means that better tourist satisfaction will influence the level of tourist loyalty. The quality of tourism services and products affects loyalty through tourist satisfaction, which means that loyalty can be increased if the quality of tourism services and products is good, this will create a higher level of tourist satisfaction and have an impact on tourist visits and loyalty.
Authors and Affiliations
Syahril Wahyu Ramadhan , Nanny Roedjinandari , Mokh. Natsir,
Keywords
Related Articles
- EP ID EP736159
- DOI 10.47191/jefms/v7-i5-75
- Views 12
- Downloads 0
The Importance of Marketing Research Practices on the Performance of Tanzanian Manufacturing SMEs.
Despite increased competition across the globe, Small and Medium Enterprises (SMEs) are generally said to be behindhand in the execution of formal marketing research. This study, investigated the importance of marketing...
The Role of Change and Innovation in Organizations
In the 21st century, changes and innovations no longer surprise anyone. It is an integral part of any activity. Practically, changes and innovations are the components by which each organization tries to improve the situ...
Improving Indonesia's Trade Balance with the United States: Factors Affecting Bilateral Trade
This research is based on a systematic review approach that differs from reflects the findings in that it is transparent, accessible, and enables a union between the scientific community and practitioners, resulting in a...
Study of the Implementation of Human Resource in Program Keluarga Harapan (PKH) for the Poverty Rate in Kabupaten Lumajang (Case Study in Dinas Sosial Kabupaten Lumajang)
Program Keluarga Harapan (PKH) is one of the flagship programs of the Ministry of Social Affairs of the Republic of Indonesia which is expected to be able to reduce poverty in all regions of the Republic of Indonesia. Th...
Empathy Marketing Strategy for Female Head of Household Entrepreneurs in Indonesia
The phenomenon, which is often referred to as the feminization of poverty or poverty which increasingly has a female face, requires special efforts to handle it, resulting in a gender equality program, resulting in the e...