THE MODEL FOR DEVELOPING SME BUSINESS STRATEGY IN INDONESIA
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 5
Abstract
The objective of this research is to analyze the profile, condition and model for developing a business strategy for SME in producing processed fish products in Sumenep Distrct, Madura, Indonesia. The research involved 40 respondentsts and applied the SWOT, EFE and EFI approach. The results of the study showed that most of the respondentsts were young, uneducated females, while most of the SMEs are non-formal entities. The management ability and the marketing performance of the SMEs have not achieved optimal level, however, the production capability is promising. The SMEs in processed fish products in Sumenep Regency are more focused in addressing external factors rather than optimizing their own internal strength, meanwhile the strategy model for the business development applies the S-T (Strength- Threats) approach, which means leveraging its strength to address the constraints.
Authors and Affiliations
Iha Haryani Hatta, Tri Widyastuti, Bambang Suprayitno
Keywords
Related Articles
- EP ID EP400520
- DOI -
- Views 147
- Downloads 0
“Crises in Economies and Possible Remedies by Way of Comparison with Successful Economies”
The following paper examines and analyses the reasons behind economic crises among select 4 Economies. The paper focuses on Venezuela, which holds the world’s largest oil reserves, yet has the highest inflation rate in t...
Social Media Adoption in the New age among SMEs Manager: Benefit and Challenges
Social media marketing and it adoption in SMEs involves the use of online social media tools— such as Facebook, Twitter, and LinkedIn—to reach consumers in innovative ways. Given the increasingly large numbers of consume...
Some Pathogenic Bacteria Associated With Fresh and Smoked Nile Perch (Lates Niloticus) In Luanda Market, Vihiga County (Kenya).
Luanda market is located in Luanda town, Kenya. It lies 0° 0' 0" N and 34° 35' 0" E. While the Nile perch (Lates niloticus) a fresh water fish species introduced in Lake Victoria from the family latidae, order perciforme...
Improving the Search Performance of Genetic Algorithm to Solve Assembly Line Balancing Problem
Assembly line balancing belongs to a class of intensively studied combinatorial optimization problems known to be NP-hard in general. For the resolution of such problem, a genetic algorithm (GA) is implemented to solve t...
Effects Of Current Ratio And Debt-To-Equity Ratio On Return On Asset And Return On Equity
The purpose of a company is to gain profits. The purpose of the present study was to examine the effects of current ratio and debt-to-equity ratio on return on asset and return on equity for companies of the food and noo...