The peculiarities of corporate image formation of modern enterprises
Journal Title: Економіка. Фінанси. Право - Year 2017, Vol 2, Issue
Abstract
In the article the main aspects of the corporate image formation and its competitive advantages were examined, the ways of influencing on social groups were presented, foreign experience of enterprises towards the realization of a positive impact on public opinion and creation of a positive image are analyzed.
Authors and Affiliations
Mykola Sheputa, Larysa Leonidivna Lytvynenko
Keywords
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