THE PECULIARITIES OF MYTHOLOGISING IN MODERN NEWSPAPER ADVERTISEMENTS
Journal Title: Молодий вчений - Year 2017, Vol 4, Issue 44
Abstract
The article is considered with the phenomenon of myth and its implementation into modern newspaper advertisements. The interpretation of the key term is clarified. The interrelation between the notions of myth and advertisement is investigated. Four main types of newspaper advertisements are singled out. Typical means of persuasion (verbal and non-verbal) used in newspaper adverts are described. The most popular myths of modern newspaper advertisements are analysed.
Authors and Affiliations
N. E. Zhorniak
Keywords
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