THE PHENOMENON OF AESTHETIZATION IN THE FORMATION OF NEW SPIRITUAL VALUES
Journal Title: Духовність особистості: методологія, теорія і практика - Year 2018, Vol 3, Issue 84
Abstract
The article is devoted to the analysis of phenomena of aesthetization of culture – epistemological aesthetization and aesthetization of everyday life. It has been determined that the formation of a new cultural image influenced by the tendency of aesthetization involves the expansion of aesthetic to the sphere of culture as a whole and the transformation of the very being, causing a change in the behavior of a person in the world. The transition from one type of culture to another is connected with the breakdown of social and cultural cycles, and today there is a change in several cultural epochs in one human life, which causes the search for new ways of adapting to a changing environment. The relativity of cultural values is actualized by the theme of nonlinearity in social development, the result of which is the rapid aesthetization of the way of life of a person. The processes of aesthetization can be found in everyday life, determining the specifics of contemporary culture. Attention is drawn to the phenomenon of everyday life as a result of the development of attention to differences, since aesthetization of modern culture can not be understood without describing the role of daily routine in the formation of spiritual values. The daily routine ensures the emergence of new cultural values: entertainment, enjoyment from the process, and not from the result becomes the dominant value. It is dangerous, however, that events are perceived as kitsch, and the festival of everyday life becomes one of the components of the aesthetization of inclusiveness. The duality of culture today is expressed in the "superficial" (everyday) aesthetization and "deep" (epistemological) aesthetization, compensating for rationalization through pluralization of the aesthetic.
Authors and Affiliations
Elena A. Karlovas
Keywords
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