The place of concept BEAUTY in conceptual sphere of English advertising discourse
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2016, Vol 20, Issue 2
Abstract
The article considers conceptual sphere of English advertising discourse and determines place of concept BEAUTY in this system. The frame structure of concept BEAUTY is defined on material of lexicographical sources and English slogans of cosmetic products.
Authors and Affiliations
С. М. Ковальова
From categorical deformation to categorical neology
The article deals with to study the phenomenon of categorical neology, its lexicology and morphosyntactic features, the influence of linguistic and extralinguistic factors on the deformation of modern French vocabulary.
Anthropocentrism as the basic principle of endophase forms of the English artistic text analysis
The article is devoted to the study of the importance of anthropocentric principle in the analysis of endophase forms of thinking in the English-language artistic prose text. This principle is embodied in anthropocentric...
Connotative differences of the words denoting concept “love” in the Ukrainian and English languages
The article is devoted to the comparative analyses of connotative meaning of the words denoting concept “love” in the Ukrainian and English languages. It is pointed out the common and distinguishing features in the struc...
The specifics of creative and communicative expression in the selected poems by the English woman-poet of the Restoration Katherine (Catherine) Philips (1631/32–1664): the translation studies aspect
The article has been devoted to the analysis of the selected works of the English-Welsh-Irish woman-poet of the Restoration period who is Katherine Phillips. The different genres are emphasized. The context of foreign (i...
Horror as the main genre forming element in American horror fiction
The paper focuses on explaining and delineation the notions of basic (fundamental) and derivative emotions. Identified factors causing emotional states of fear became the basis for systematizing principles of forming hor...