THE PRAGMATIC ASPECT OF INTERNET MEMS FUNCTIONING AT THE TIME OF THE RUSSIAN-UKRAINIAN CONFLICT
Journal Title: Актуальні питання гуманітарних наук: Міжвузівський збірник наукових праць молодих вчених Дрогобицького державного педагогічного університету - Year 2018, Vol 20, Issue 3
Abstract
The article studies and summarizes the various approaches to the definition of the concept meme. It is proved that dur- ing the Russian-Ukrainian conflict a pragmatic approach to understanding the concept meme becomes urgent one. The peculiarities of Internet memes created by the Russian-Ukrainian conflict, their communicative intentions (the Ukrainian: the formation of national unity; the Russian: the undermining the Ukrainians’ national identity, the destruction of the most important for Ukraine criteria of national unity, the change of Ukrainians’ worldview and behavior) are analyzed. Examples given in the article prove that the mematic warfare between Russia and Ukraine is a struggle between two systems of values.
Authors and Affiliations
Tetyana KHRABAN
Keywords
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