The Relationship between journalists and PR practitioners in Romania – Somewhere in between co-operation and conflict
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2009, Vol 2, Issue 2
Abstract
One constant idea emerges from all of the studies regarding the relationship between journalists and PR practitioners: this relationship is a complex and ambiguous one. It is quite obvious that both participants aim at holding control over the production and distribution of information; despite this aim, it is certain that none of the two can develop a monopoly over such a process. The inter-dependency between the actors involved in this game is based on the interest in mutual co-operation showed by each of the participants. This very study stands for the fact that by means of the values they referred to, the Romanian journalists and PR professionals express attitudes that are similar to those of their colleagues from other countries where these two professions have a longer tradition behind.
Authors and Affiliations
Cristina COMAN| Maître de conférences à l'Université de Bucarest, Faculté de Journalisme et des Sciences de la Communication, Roumanie
Keywords
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