The Relationship between journalists and PR practitioners in Romania – Somewhere in between co-operation and conflict
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2009, Vol 2, Issue 2
Abstract
One constant idea emerges from all of the studies regarding the relationship between journalists and PR practitioners: this relationship is a complex and ambiguous one. It is quite obvious that both participants aim at holding control over the production and distribution of information; despite this aim, it is certain that none of the two can develop a monopoly over such a process. The inter-dependency between the actors involved in this game is based on the interest in mutual co-operation showed by each of the participants. This very study stands for the fact that by means of the values they referred to, the Romanian journalists and PR professionals express attitudes that are similar to those of their colleagues from other countries where these two professions have a longer tradition behind.
Authors and Affiliations
Cristina COMAN| Maître de conférences à l'Université de Bucarest, Faculté de Journalisme et des Sciences de la Communication, Roumanie
Keywords
Related Articles
- EP ID EP9043
- DOI -
- Views 360
- Downloads 25
Transnational communication and domestic environmental policy learning
This article seeks to provide patterns of how transnational communication may lead to domestic policy learning. Existing theories of policy learning, policy diffusion and policy convergence assume that transnational co...
Theoretical Framework of the filmed Interview in Communication Studies
In the Social Sciences today, there are a variety of ways to approach the various areas of investigation and a wide range of observational methods. Depending on academic background and research interests, researchers ex...
Role of cultural tourism in the marketing of local products and their reputation: the case of southern Tunisia
This paper proposes a contribution to the reflection on the local marketing of local products and their reputation front of phenomenon of globalization of agro-industrial products. It mobilizes the concept of territoria...
“Rape Culture†language and the news media: contested versus non-contested cases
The American news media has recently reported on several rape and sexual assault cases in various cultural settings, sparking public conversations about rape culture in different cultural contexts. The article is focus...
Words and figures. A socio-semiotic approach of the electoral poster
We intend to analyze the triple articulation visual/verbal/figures in the visual frame of the contemporary culture. Our corpus is constituted by electoral messages (outdoors) from the last Romanian Parliamentary electi...