The Relationship Between Service Quality, Marketing Mix And Univeristy Reputation On Student Satisfaction At University In Indonesia
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 9
Abstract
The aim of this researchwasto know the relationship between marketing mix, service quality and reputation on student satisfaction. This study will benefit the Universities in Indonesia because it shows the relationship between marketing mix dimensions, service quality and university reputation on student satisfaction. This information can be used as input for future decisions on service design and marketing strategies based on what students have indicated are the most important dimensions of service quality and marketing mix in this model. The research adopted a descriptive research design. Service quality is a matter of concern especially in the context where the efforts are not able to portray the fruits in society due to the many challenges that are in the society which specifically emanate from the youthful age of people such as corruption and other vices. University students' satisfaction with their institution has individual, institutional and social implications. From an institutional point of view, satisfied students are more likely to continue in their studies (retention) and are more likely to succeed academically and this is likely to enhance the financial position and the reputation of the institution.
Authors and Affiliations
Afni Mufliyah Hasdiansa, Prof. Dr. Valliappan Raju
Keywords
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- EP ID EP412846
- DOI 10.9790/487X-2009048088.
- Views 68
- Downloads 0
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