THE ROLE OF CONSUMER HOSTILITY AND CONSUMER ETHNOCENTRISM ON THE INTENTION OF BUYING FOREIGN GOODS: A CASE STUDY ON IRANIAN, TURKISH AND AZERBIJANI CONSUMERS
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 2, Issue 12
Abstract
Having an antipathy to some countries, which stem from land conflicts, economic events, diplomatic, regional and religious conflicts as well as the past or current military relations, is emerging as a mode of thought affecting the buying behaviors of consumers. Concepts such as consumer ethnocentrism and consumer hostility have been important due to this mode of thought in the marketing literature. In this study, the influences of hostility perceptions of MBA students from the Turkic Republics, Azerbaijan and Iran on buying behavior will be analyzed. It is revealed that dimensions of hostility affects the psychosocial state of students, and the psychosocial state of students affects the buying behavior. In addition, it was seen that consumer ethnocentrism affects the buying intention.
Authors and Affiliations
Assist. Prof. Dr. Alpaslan YÜCE| Kafkas University Faculty of Economics and Administrative Sciences Department of Business Administration Kars/Turkey Email: yucealp@gmail.com
Keywords
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