The Role of Media Literacy In Protecting The Consumer In Saudi Arabia
Journal Title: Saudi Journal of Humanities and Social Sciences - Year 2018, Vol 3, Issue 8
Abstract
Abstract:This study aimed at determining the effect of media on formation the marketing literacy and also determining such marketing literacy on consumer protection in Saudi Arabia. The study also aimed at determining the statistical differences in marketing literacy and consumer protection according to Demographical factors. The Study population consisted of all Saudi and non-Saudi consumers in Riyadh city, whom reached to 5.8 Million in the year 2016. 386 people were selected, and simple random sample was used. The study concluded that there is no statistical impact of media on marketing literacy but there is a statistical impact of marketing literacy on the consumer protection in Saudi Arabia. The study found that there are statistical differences in marketing literacy and consumer protection according to education level and such differences tend to the master holders. Finally, the study suggested some recommendations and marketing implications that enhance marketing literacy and consumer protection among consumers in Saudi Arabia. Keywords: Media, Marketing Literacy, Consumer Protection, Saudi Arabia.
Authors and Affiliations
Iyad A. Al-Nsour
Keywords
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