The role of social networks In activating the marketing of the promotion of tourism in Algeria
Journal Title: مجلة البشائر الاقتصادية - Year 2015, Vol 1, Issue 2
Abstract
Social networks have become a tool for direct contact with customers, interaction with them, influencing them and their reactions, and is able to continually develop them as a result of their ease, cost and adaptability. It is also a modern promotional means that enables the largest spread, reach the largest segment of the public, expand social influence, provide information about marketing experiences, learn about them, benefit from them, respond quickly, plan for the future and draw marketing strategies. The tourism industry has taken the social networks as a profit card for the success of their communication policy. This is based on the idea that customers who wish to travel will consolidate their trust based on the information of the previous travelers and will be ready to join the group. Conversations, video clips in order to identify more about their customers and keep their loyalty. This is what we will try to highlight through this paper, which addresses the problem of social networks in activating tourism and its marketing importance in a virtual environment.
Authors and Affiliations
Abdeldjabbar Souhila, Benabdelaziz Samir
Keywords
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