The role of the online promotion in achieving the marketing leadership of economic business organizations, with reference to the the mobile phone operator in Algeria "Oreedo".
Journal Title: مجلة البشائر الاقتصادية - Year 2017, Vol 3, Issue 3
Abstract
This research paper aims to disclose the role of e-promotion through its tools ( website, search engines, e-advertising) in achieve the marketing leadership through its dimensions (investment of the opportunities, creativity, bear the risks) thus identified the problematic of research in what the direct and indirect role of e-promotion tools in achieving marketing leadership to Ooredoo company, by using a survey and the SPSS package to confirm the hypotheses of the research.
Authors and Affiliations
Tahar Houssam eddine Chellali, Abdelkader Boudi
Keywords
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