The Roles of Product Quality and Trust in Customer Satisfaction and Purchase Decision – A Study of Wechat Shopping in China
Journal Title: Quarterly Journal of Business Studies - Year 2015, Vol 2, Issue 3
Abstract
This study examines a new form of e-commerce transactions, dubbed W-shopping (WeChat-shopping), which occurs through the prolific and still growing WeChat social networking application. This study applies an established model of trust, satisfaction and loyalty to this new form of commerce and is tested on a sample of Chinese students. Implications for both theory and practice are discussed.
Authors and Affiliations
Jianfeng Wang, David DiRusso, Jianbin Gao, Jingyu Li , Yun Zheng
Keywords
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