THE SALE OF ORGANIC FOOD IN KUYAVIAN-POMERANIAN VOIVODESHIP

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THE SALE OF ORGANIC FOOD IN KUYAVIAN-POMERANIAN VOIVODESHIP

Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2017, Vol 0, Issue 6

Abstract

The main aim of the thesis was to present sale of organic food in Kuyavian-Pomeranian Voivodeship upon the sample of the selected organic farm. In the original part of this article there was a presentation of development of organic farming and the market of organic food in the region as well as its significance for development of organic farming in the entire country as the background for further research. Later, sale of organic food in Poland and in the voivodeship was evaluated. The author has used the data from the secondary sources of national reports(GIJHARS) and literature of subject. Subsequently the author has used the method of case study, which has been prepared with use of the original data achieved during the study visits in the organic farm in 2015-2017. The criteria of selection included: the farm location, innovative nature and belonging to the area group of farms with the highest shares in Kuyavian-Pomeranian Voivodeship. The author has noticed that the sale performed in the short channels of distribution, mainly in the markets, is functioning effectively if it has extra support in the social media. This form provides direct contact with the client, branding, cash payment and the opportunity of one-off sale of a great amount of goods. They meet the expectations of a group of individual customers and the whole groups, which, upon the food cooperatives, actively influence the process of production and distribution of organic food providing saferty of functioning to the organic farms of this type.<br/><br/>

Authors and Affiliations

Ewa Koreleska

Keywords

organic food organic product ecological agriculture sale direct sale distribution channels distribution

EP ID EP345443
DOI 10.5604/01.3001.0010.7919
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