THE SOCIALLY ORIENTED BEHAVIOR OF THE BULGARIAN BUSINESS – OPPORTUNITIES AND THREATS
Journal Title: World Science - Year 2016, Vol 2, Issue 10
Abstract
For more than half a century scientific and business circles have been discussing the nature and content of corporate social responsibility. So far a lot of theoretical knowledge and practical experience have been accumulated in the field of socially responsible business behavior. The development of the practice of corporate social responsibility in Bulgaria shows that the business is open to adopting the positive world experience. Currently, numerous companies of varying size and status announce their social activities. The main result of the study confirms that the Bulgarian business circles cease to consider the issue of corporate social responsibility as secondary and not inherent to business.
Authors and Affiliations
N. Nikolova, S. Dimitrova
Keywords
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