THE SOURCES OF INFORMATION FOR CONSUMERS ON THE CONDITIONS IN WHICH FARM ANIMALS LIVE
Journal Title: Zeszyty Naukowe Uniwersytetu Przyrodniczego we Wrocławiu, Biologia i Hodowla Zwierząt - Year 2011, Vol 583, Issue 0
Abstract
Easy access to information for everyone is one of the signs of our times. If consumers are not provided true information on how animals are kept, it may lead to differing attitudes and behaviour. The objective of our research was to establish from which sources of information consumers learn about the conditions in which farm animals are kept. The research was conducted in November 2010, using the CAPI system, on 1000 respondents selected by stratified sampling, aged fifteen or more. The results were analysed in 2 sets: positive response (declared source of information) or negative response (no source of information) (N = 1000); and the frequency of each source in a group of positive replies (N = 821). Percentages of each answer in a group were calculated according to gender, type of degree, place of domicile, and age. The significance of differences between answer frequencies in each group was analyzed using the χ2 test. The most frequently declared source of knowledge on the life of farm animals in our research was television – 63.5% of all positive responses. Significant differences in the frequency of declaring TV as the source of knowledge were found between groups according to their education and age. The press was included in 12.3% of positive responses – significant differences in frequencies were noted among people with different education backgrounds. Less than 8% of positive responses was for education; own experience and the Internet were 5.5%; radio 4%; and friends or family 1.3%.
Authors and Affiliations
Bogna Kowaliszyn, Beata Sitkowska, Sławomir Mroczkowski
Keywords
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