THE STRUCTURE OF THE MARKETING PLAN AND ITS CALCULATION
Journal Title: Экономика и финансы - Year 2015, Vol 1, Issue 6
Abstract
The article focused on the necessity create a marketing plan and created the most complete marketing plan structure. The given values for its calculation, which helps to make more precise and accurate analysis, justifying it that any planning exercise is not possible without a thorough analysis of past present and predicting the future. Thus the activity of the company is concerned not only with writing a marketing plan, but also with its phased implementation
Authors and Affiliations
Y. T. Melenchuk
Keywords
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