The usage of lexical means in tourism advertising slogans of hotels in the USA

Abstract

This article deals with lexical means which are used in advertising slogans of hotels in the USA. It is focused on the role of each of means. We study the phenomenon of advertising, the nature and characteristics of tourism advertising, and requirements for creation advertising slogans.

Authors and Affiliations

Г. В. Чуланова, О. Г. Герман

Keywords

Related Articles

Sacred content and stylistic functional features of phraseological units with the components “soul” and “heart” (based on Ivan Franko’s short prose)

The article focuses on analysis of functioning of traditional and transformed phraseological units (PU). Attention has been paid to semantic transformations and cases of contamination and double actualization of PU, thei...

Working on texts on specialty in legal studies

The article is devoted to the actual problem of professional-oriented training of foreign students of legal universities on the example of work on the scientific text in the specialty.

Linguistic-didactic resource of English tourism discourse in teaching students of “Tourism Study” specialism

The article views English tourism discourse, its types and genres are being determined. There being analyzed the semantic composition and stylistic means of travel guidebooks. Lexical and grammatical peculiarities of tou...

Prosodic organization of inversion as a means of comicaleffect in the English language belleslettres discourse

The article presents the results of the study of perceptual prosodic organization of inversion as a means of comical effect. The paper describes the phenomenon of linguistic inversion, provides a detailed gender analysis...

Variability of modern German language

The article deals with the German language as a dynamic social phenomenon, an important characteristic of which is variability; different levels of variability – grammatical, semantic, lexical, etc. are analyzed; the div...

Download PDF file
  • EP ID EP457670
  • DOI -
  • Views 108
  • Downloads 0

How To Cite

Г. В. Чуланова, О. Г. Герман (2016). The usage of lexical means in tourism advertising slogans of hotels in the USA. Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія», 24(2), 144-146. https://europub.co.uk/articles/-A-457670