The usage of lexical means in tourism advertising slogans of hotels in the USA

Abstract

This article deals with lexical means which are used in advertising slogans of hotels in the USA. It is focused on the role of each of means. We study the phenomenon of advertising, the nature and characteristics of tourism advertising, and requirements for creation advertising slogans.

Authors and Affiliations

Г. В. Чуланова, О. Г. Герман

Keywords

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  • EP ID EP457670
  • DOI -
  • Views 110
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How To Cite

Г. В. Чуланова, О. Г. Герман (2016). The usage of lexical means in tourism advertising slogans of hotels in the USA. Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія», 24(2), 144-146. https://europub.co.uk/articles/-A-457670