The usage of lexical means in tourism advertising slogans of hotels in the USA
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2016, Vol 24, Issue 2
Abstract
This article deals with lexical means which are used in advertising slogans of hotels in the USA. It is focused on the role of each of means. We study the phenomenon of advertising, the nature and characteristics of tourism advertising, and requirements for creation advertising slogans.
Authors and Affiliations
Г. В. Чуланова, О. Г. Герман
Keywords
Related Articles
- EP ID EP457670
- DOI -
- Views 110
- Downloads 0
Some ways of rendering stylistic devices in English-Ukrainian translation of the detective prose
The article deals with translation transformations and various ways of rendering different stylistic devices in the translation of the detective novel. Reasons and difficulties of this process are described and analyzed...
Symbolic meaning of daily use things in conceptualization the mortal sin of pride
This article continues the authors research of nonverbal representаtion of the mortal sin of proud within the Christian religious discourse. Basing on the vast amount of Church fathers’ texts, a set of nonverbal sygnаls...
The peculiarities of reproducing the speech of the characters of drama (case study of Ukrainian and Russian translations of the English drama of E. Albee “Who’s Afraid of Virginia Woolf?”)
The article focuses on revealing peculiar linguistic and stylistic features of the drama. It outlines also the problem of the translation of speech acts as it requires a special approach of a translator in achieving the...
Vocabulary-minimum as an important component of foreign language teaching at the humanitarian university
Lexical system of modern English language is open and therefore virtually infinite. Therefore, a rational, methodically sensible minimization of lexical units quantity is one of the most important conditions for effectiv...
Refusal in the Light of Politeness Principle: Communicative and Pragmatic Aspects (Based on Modern British Drama)
The article is devoted to the analysis of refusal in personages’ speech of British Drama.The specificity of refusal tactics realization in the personages’ remarks in the light of Politeness Principle and the ways of its...