The usage of lexical means in tourism advertising slogans of hotels in the USA
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2016, Vol 24, Issue 2
Abstract
This article deals with lexical means which are used in advertising slogans of hotels in the USA. It is focused on the role of each of means. We study the phenomenon of advertising, the nature and characteristics of tourism advertising, and requirements for creation advertising slogans.
Authors and Affiliations
Г. В. Чуланова, О. Г. Герман
Keywords
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