The use of trichotomy concept of tourist motivation factors in management process by means of creating value for customer
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 2016, Vol 30, Issue 2
Abstract
In the article a discussion on basic notions within the scope of tourist motivation and the theory of factors motivating to travel was presented. Their new perspective in the form of a trichotomy concept of tourist motivation factors was demonstrated. Within this concept three factor groups were singled out: motivators which, when present, generate an urge, propensity to participate in tourism; demotivators which, when they occur, cause a negative attitude towards tourist activity. Their impact sectors on tourist attractiveness of destinations (realm of tourist reception) differ dramatically, although they occur simultaneously in a tourist region (destination). Thus this concept constitutes a methodological directive suggesting an extension of the area of analysis of conducted research to include tourist motivation factors which have a nature of a destimulant of the researched environment.
Authors and Affiliations
Leszek Kozioł, Michał Kozioł
Keywords
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