THEORETICAL AND PRACTICAL ASPECTS OF REBRANDING IN TELECOMMUNICATIONS SECTOR
Journal Title: Экономика и финансы - Year 2016, Vol 1, Issue 2
Abstract
This article open the questions what is rebranding, its general tasks for that we need it. The article can give possibilities of rebrandingas instrument of marketing and it showsthe rebrandingresults for the telecommunication companies in Ukraine, Russia and Belarus.
Authors and Affiliations
G. A. Otlyvanska, A. I. Sinkovskaya
Keywords
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- EP ID EP211122
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