THEORETICAL PRINCIPLES OF DIVERSIFICATION OF ENTERPRISE ACTIVITY IN AN UNSTABLE BUSINESS ENVIRONMENT
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 5
Abstract
In the process of global globalization, enterprises are forced to interact in an unstable business environment. To leave their opportunities for development, many choose to diversify. Diversification is defined as a complex process, for the implementation of which a comprehensive understanding of this concept is required. Then comes the choice of diversification strategy, which further determines the company’s fate. However, you can both succeed and complete your business on the market.
Authors and Affiliations
I. Manaenko, A. Kondratiuk
Keywords
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