Theory of Planned Behaviour and Halal Compliance
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 5
Abstract
The objective of this paper is to examine the relationship between factors influencing Halal compliance among food truck traders. The factors influencing Halal compliance include behavioural factors (intends, attitude, subjective norm, perceived behavioural control) based on the theory of planned behaviour (TPB) and this paper extends the theory by adding religiousity. The findings showed that intent, attitude, subjective norm, and religiousity of food truck operators have a significant positive relationship with Halal compliance. The findings of this study can be used to further support the Malaysian Halal food industry by highlighting the importance and benefits of Halal compliance to both food truck operators and consumers.
Authors and Affiliations
Noor Raudhiah Abu Bakar, Farah Mohd Shahwahid, Siti Hawa Radin Eksan
Keywords
Related Articles
- EP ID EP562766
- DOI 10.6007/IJARBSS/v8-i5/4220
- Views 103
- Downloads 0
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