Tourist Behavior in Cultural Tourism: A Case Study of Tourism Routes in Phetchaburi, Thailand
Journal Title: Advance Knowledge for Executives - Year 2024, Vol 3, Issue 2
Abstract
Objective: The primary purposes of the present study were to 1) examine the behaviour of Thai tourists who visited the cultural destinations in the Khlong Krachaeng Sub-district in the Mueang District of Phetchaburi, Thailand and 2) study their viewpoints towards these destinations. Methods: Four hundred Thai tourists with experience in cultural tourism travelling to Khlong Krachaeng Sub-district in the Mueang District of Phetchaburi responded to a questionnaire. Through a quantitative approach, the data were analysed using descriptive and inferential statistics, including frequencies, percentages, means, and standard deviations. Results: It was found that 1) with an average travel expense per trip of under 15,000 baht, the tourists visited the province with their families primarily by car for 2-4 days more than twice a year. Besides, some of the decisions to travel were made based on the province’s breathtaking natural sights, and thus, natural tourism received considerable attention from tourists, with merit-making activities are another major factor contributing to such decisions. 2) Phetchaburi encompasses several sacred sites and historical and cultural landscapes, including some of the country’s most famous attractions, making the tourists feel inclined to embrace and appreciate the province's artistic treasures. In addition, the increasing number of tourists whose age, education, and occupation varied enormously, interested in cultural tourism in the province was attributed to the fact that they found it intrinsically valuable to be exposed to different cultures and traditions to enrich themselves.
Authors and Affiliations
Suwannavej, Y. , Wongmontha, S. , Na Thalang, C. , & Techakana, C.
Keywords
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