Transversality and universality of scientific tools ? Comparative analysis of institutional and organisational communications in France and Tunisia
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2015, Vol 8, Issue 1
Abstract
Because the organization has been, since a long time ago, analyzed as an open system, it necessarily includes communicational problematics which transcend it. Key issues that the organization reflects refers too to issues, ever discussed in other places. For example, the development of interactive corporate sites challenges the definition of public spaces, which has already been questioned for its symbolic dimension, reduced to the level of an event democracy, for example in the case territorial communication. Interactivity proclaimed still raises the question of the exploitation of the diversity displayed by the company, the French pragmatic sociology has already critically debated the intentionality and reference to the connectionist society within the project-based-City. In some ways convincing with regard to the application of scientific tools already tested elsewhere, analogies let open, however, the question of modeling, when the environment is playing along with its own cultural characteristics, as it is in the case of business sites in Tunisia.
Authors and Affiliations
Professeur des universités Bertrand CABEDOCHE| Gresec, Université Stendhal Grenoble 3 FRANCE
Keywords
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