Tüketicilerin Mobil Sosyal Medya Kullanımının Marka Farkındalığına Etkisi
Journal Title: Journal of the Human and Social Science Researches - Year 2016, Vol 5, Issue 5
Abstract
The expansion of mobile internet and mobile devices which have a lot of features, has changed the way of social media usage and increased time of its usage. This strong interaction between mobile devices, mobile internet and social media has created “Mobile Social Media (MSM)” concept. The companies which are aware of consumers’ interest on MSM, have started to use this platform effectively to reach their target group. MSM is an element of digital communication as a part of marketing communication mixed which prepares necessary environment to increase brand awareness for companies. In the study, the effects of MSM usage on brand awareness; social, psychological and functional motivation factors effect on MSM usage is investigated. It’s exhibited that; mainly social motivators and respectively psychological, functional motivators have positive effect on MSM usage, and MSM usage also have positive effect on explaining brand awareness.
Authors and Affiliations
İbrahim TOPAL| Doktora Öğrencisi, Sakarya Üniversitesi SBE ibrahimtopal30@gmail.com, Volkan TEMİZKAN| Öğr. Gör., Sakarya Üniversitesi SBE volkan.temizkan@ogr.sakarya.edu.tr
Keywords
Related Articles
- EP ID EP2675
- DOI -
- Views 398
- Downloads 24
Kazak Türklerinde Terbiye Edici Bir Unsur Olarak Alkış ve Batalar
Customs and traditions that have the characteristics of codes stated as the unwritten rules of communal living take their forms and live with their own specific rules in each stage from birth to death. As soon as the man...
The Origins of Symbolic Interaction and Religion in Husserl's Phenomenology
Since the beginning of the history of humanity, people have constantly struggled with imagination. Societies and individuals have different perceptions of the world, which leads them to describe objects different ways wh...
Kazakhstan-Turkey Economic and Cultural Relations: Promises and Facts
The thesis of the study is that although Kazakhstan and Turkey emphasize at every platform that they are brothers, this discourse is not reflected in cultural and especially economic relations and not enough efficiency h...
REVIEW AND EVALUATION OF COUNTY MARRIAGE OF SANDIKLI VILLAGE ALACAMĠ
Betwwen 1830-1900 there was a huge immigration from Balkan to Anatolia.And this village is (Alacami village) one of the stop of their migration.And in this village‟s inhabitants are Bosnian.Bosnia which is placed in a st...
The Monies in Circulation in Ottoman State According to Fetva Journals, Published in XVIII Century
The Ottoman Empire was subjected to the coin regime which was used by the states that existed in the Islamic states and periods before the Tanzimat era. The names of the local and foreign currencies that are circulating...