Types of metaphors of organisation
Journal Title: Journal of Intercultural Management - Year 2011, Vol 3, Issue 2
Abstract
The purpose of this article is to present the variety and types of metaphors and giveexamples of their use in organisational discourse. Metaphoric thinking is a useful approachto make out the organisation and is permanently blended in the management cognitionprocess. Metaphors constitute a part of language and their changing is connected withtransformation of the way of thinking and speaking and, thus, organisation actions.
Authors and Affiliations
Łukasz Sułkowski
Keywords
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