Types of metaphors of organisation
Journal Title: Journal of Intercultural Management - Year 2011, Vol 3, Issue 2
Abstract
The purpose of this article is to present the variety and types of metaphors and giveexamples of their use in organisational discourse. Metaphoric thinking is a useful approachto make out the organisation and is permanently blended in the management cognitionprocess. Metaphors constitute a part of language and their changing is connected withtransformation of the way of thinking and speaking and, thus, organisation actions.
Authors and Affiliations
Łukasz Sułkowski
Keywords
Related Articles
- EP ID EP53408
- DOI -
- Views 76
- Downloads 0
Interplay between culture and interests – the case of sales techniques institutionalization
The concept of culture is marginal in new economic sociology, which is concerned mostly with a concept of interest and embeddedness of economic action in social structure. According to economic sociology, as well as to n...
Language, Bilingualism and Culture
The main issue discussed in the article is concerned with the importance of language as an element of human culture and a tool for communication. The author argues that all attempts to introduce one, common language for...
Culture and Project Management
Project management in every situation is based on planning, organizing, motivating and controlling resources for the attainment of certain goals. This essentially means that the success of the management of a project wil...
International marketing in higher education – a comparison study between students’ choices in Poland and the UK
The purpose of this article was to explore the nature of the marketing of higher education (HE) and universities in an international context. There is a substantial literature on the marketing of Higher Education and con...
Towards Corporate Wellness: Health Culture and Wellness Programs
The aim of the article is to present wellness programs as means leading to the creation of culture of health in organizations. The notion of culture of health is becoming increasingly important for companies as statistic...