Typology of modern advertising cinema discourse
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2016, Vol 24, Issue 2
Abstract
The article is devoted to the study of advertising discourse as one of the central and most controversial concepts in modern linguistics. The article deals with the most famous classifications of advertising discourse and reveals their correlation with advertising cinema discourse implemented in the form of trailer.
Authors and Affiliations
Д. Ю. Фекете
Keywords
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