Understanding of News Consumption Behavior among Millennials and Gen-X: A Comparative Study
Journal Title: International Journal of Social Science And Human Research - Year 2024, Vol 7, Issue 05
Abstract
In India, communication technology has brought huge changes in information consumption behaviour. In the country, people especially the young generation spend more time online for different purposes. According to 2021 data in India, around 840 million people use the internet, in which 448 million people use various social media and, according to the 10th edition of the Reuters Institute for the Study of Journalism's Digital News Report 2021, 82 present of Indians read the news online. Though, traditional media such as Radio, Newspapers, and Television also maintain their consistency in reaching people and providing various information to society. This scenario is rising the question that “does generational cohort influence on informationconsuming behaviour?, and if so, what types of information Millennials and Gen-X (Generation-X) would like to access or consume? In this frame, the study has comparatively analyzed the behaviour of Millennials and Gen-X in consuming various developmentrelated content that has been disseminated by both traditional and new media. Also, the study examined the development-related information coverage satisfaction level by media. For the study, 200 Millennials and Gen-X respondents were selected from the rural and urban area. Various statistical technics have been used to analysis the data with help of SPSS software.
Authors and Affiliations
Dr. Venugopal Gowda M. K, Swarnali Dutta
Keywords
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- EP ID EP735699
- DOI 10.47191/ijsshr/v7-i05-82
- Views 21
- Downloads 0
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