Üniversite Tercihlerini Etkileyen Faktörlerin Seçime Dayalı Konjoint Analizi İle Belirlenmesi
Journal Title: Mehmet Akif Ersoy Üniversitesi Uygulamalı Bilimler Dergisi - Year 2017, Vol 1, Issue 1
Abstract
State universities have been ruled by Turkey’s higher education system for years. Recently number of private (foundation) universities rise and they start to participate university candidates’ selection paradigm with their various marketing activities. In this context, determination of important factors according to the candidates’ in university selection process gained importance for these schools. Conjoint analysis has been technically used since the early 1980’s in determining consumer preferences and in marketing research, but its use in education is not widespread. In this research, factors affecting the preferences of university candidates regarding newly established private universities are tried to be determined by choice based conjoint analysis method. 296 university candidates participated in the study. According to results, some of the most important factors in preference process were appeared as, presence of the field wishing to be studied, academic reputation and campus facilities of the school respectively. It is hoped that these results will be enlightening for both university and education administrators.
Authors and Affiliations
Tutku Tuncalı Yaman, Özgür Çakır
Keywords
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- EP ID EP418282
- DOI 10.31200/makuubd.337287
- Views 182
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