Usage of social media as an element of marketing strategy
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 9, Issue
Abstract
Introduction. A social network today is the main element of the marketing strategy. The social networks in our lives are everywhere beginning from share our news with others, friends, subscribers to use social network services for dissemination of necessary information and ensuring contact with customers in the businesses. But one, most imported category can be included books that help to form Social Media Marketing skills, which help to form important skills for the SMM-specialist. The purpose of the work. Briefly define the main types of social networks and carry analysis of users of social networks in Ukraine is carried out. Results. The first main thing – we determined what exactly the term "social network" means. In the case of the Internet, it is virtual network that is a means of providing services related to establishing links between its users, as well as different users and the information resources corresponding to their interests, installed on the sites of the global network. Second thing – we determined types of social networks; did analyses the most popular social media for today: Facebook, Vkontakte, Odnoklassniki, Linkedin; divided the networks of relationships into the categorie. So, social media is a huge knowledge base that helps users to collect all the necessary information to make a purchasing decision. It is determined: the most popular opportunity that social networks give us is to find like-minded people and people with similar interests. We prepared list of the top popular social networks in Ukraine. It should be noted that the greatest risks to social marketing strategies include the risk of rapid proliferation of disastrous information for the project (for example, rumors, gossip, negative reviews, including those that are not real), and the likelihood of a complete lack of desired results, whether new visitors, sales and increase brand awareness. We determined the main performance indicators of work with social networks. The effectiveness of using SMM and SMO as the main strategic elements of marketing strategies is proved.
Authors and Affiliations
Oksana Viktorivna Ilienko, Olha Kostiantynivna Katerna, Tetiana Olehivna Ilienko
Keywords
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