УСЛОВИЯ КОММУНИКАТИВНОЙ СОЛИДАРНОСТИ В ДИВЕРСИФИЦИРОВАННОМ ОБЩЕСТВЕ
Journal Title: Гуманітарний часопис - Year 2015, Vol 1, Issue 2
Abstract
Bataeva Ye.V. CONDITIONS OF COMMUNICATIVE SOLIDARITY IN DIVERSIFIED SOCIETY Peculiarities of communicative solidarity concept are considered and its main indicators are determined such as consensus between social actors concerning means of solving concrete problems; manifestation of this consensus in actions; presence of practices that compose a cycle of non-sociopathic communication. Relations between the following three modifications of solidarity are described – normative/mechanic, structural/organic, and communicative ones. Communicative solidarity can be established at micro-level (of everyday inter-personal communication) and macro-level (institutional level of inter-action of social structures). At micro-level, the basis of communicative solidarity is trust between participants of social discussion that is supported by setting the acceptance of importance of interests and goals of each participant. At institutional level, communicative solidarity is supported by mass-media and civilian volunteer unions that have a goal of constructing models and images of consensus between social actors. Although communicative solidarity is a more elusive and hardly fixed phenomenon than normative (which is based on similarity) and structural (based on inter-dependence) ones, communicative solidarity, nevertheless, can be accepted as the basis for uniting social actors in diversified and polycentric societies. The basis of communicative solidarity could be «soft» force of mutual trust that supports moral links between communication participants. In countries with low level of trust, just rational setting on mutual acceptance and moral effort on waiving personal interests for getting social consensus can become the basis for solidarity of social actors. In the situation of trust deficit between social actors, mass-media can perform function of constructing communicative solidarity by creating positive images of both communication participants and projects which are discussed or publicly negotiated. And, vice versa, mass-media are also able to negatively influence social processes preventing the setting of communicative solidarity by constructing unpleasant images of negotiation participants and breaking trust and consensus between them. A factor that complicates the process of establishing communicative solidarity is the turned transferring from face-to-face communication to distant forms of interaction by means of electronic media in modern society. Such de-localized and virtual communication between social actors results in de-localized and virtualized form of solidarity that has ephemeral and non-fixed character. Visualized communicative solidarity requires permanent actions that confirm existence of consensus between communicants; if such actions are absent the solidarization project can be suspended. Communicative solidarity online can be kept even in situation of radical discrepancies between opponents where fact of their physical absence can soften effects of mutual distrust.
Authors and Affiliations
Катерина Батаєва
Keywords
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