[u][/u] THE RELATION BETWEEN PERCEIVED PERFORMANCE OF LOGISTICS SERVICES IN E-COMMERCE SECTOR, BRAND LOYALTY AND BRAND TRUST: A STUDY ON THE STUDENTS OF VOCATIONAL SCHOOL OF HIGHER EDUCATION
Journal Title: AJIT-e: Bilişim Teknolojileri Online Dergisi - Year 2014, Vol 5, Issue 15
Abstract
This study analyses the relation between the perceived performance of logistics service to ensure brand loyalty in e-commerce sector and the various concepts of branding. For this purpose, a research has been conducted on university student in Anadolu Bil Vocational School of Higher Education by using quantitative research methods. SPPS.21.0 software is used and research hypotheses are tested with the help of reliability, correlation and factor analysis. As a result of this research, significant relations have been found between the perceived performance of logistics service of e-commerce firms and indicators of brand loyalty and various concepts of branding. Also, recommendations concerning the potential benefits firms in e-commerce sector can gain in brand loyalty indicators by increasing their perceived performance of logistics services have been included in the study.
Authors and Affiliations
Berna Çağlar
Keywords
Related Articles
- EP ID EP153172
- DOI 10.5824/1309‐1581.2014.2.005.x
- Views 100
- Downloads 0
SANAL GERÇEKLİK ORTAMLARI ve UYGULAMALAR: SPOR ve SANAL ORTAM GÖSTERGELERİ
Günümüzde gerçeklik imgesi ile sanallık imgesi sık tartışılan kavramlar olmuştur. Gerçeğin yansıması ya da “gerçekmiş” gibi yapılarak çeşitli uygulamalar gerçekleştirilmesi çoğu alanda gözlemlenmektedir. Gerçeğin g...
Smart Technology Usage in Shopping Malls in Terms of Consumer Relations
Today, application areas of smart technologies is growing fast. One of the these areas is shopping malls. Because these technologies strengthens the communication with customer of shopping malls and learning their; taste...
TÜRKİYE’DE YAYINCILIK POLİTİKALARININ DÖNÜŞÜMÜ ÜZERİNE BİR ÖRNEK: E-YAYINCILIK
Sözlü kültür sürecinden yazının gelişimine uzanan süreçte destanlarla başlayan bilgi aktarımı, matbaanın icadı ile büyük bir değişim geçirmiştir. 20. ve 21. yüzyıllarda teknolojik gelişmelerin, sanayileşmenin, ulus...
The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior
As the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In litera...
DİJİTAL OYUNLAR: TASARIM GEREKSİNİMLERİ VE OYUNCU PSİKOLOJİSİ
Bilgisayar oyunu tasarımı sadece algoritmalardan, betik dillerinden ve mantık yapılarından ibaret değildir. Bilgisayar oyunları etkileşimli ortamlardır ve oyuncular birer insandır, bu yüzden oyuncu etkileşiminin s...