[u][/u] THE RELATION BETWEEN PERCEIVED PERFORMANCE OF LOGISTICS SERVICES IN E-COMMERCE SECTOR, BRAND LOYALTY AND BRAND TRUST: A STUDY ON THE STUDENTS OF VOCATIONAL SCHOOL OF HIGHER EDUCATION
Journal Title: AJIT-e: Bilişim Teknolojileri Online Dergisi - Year 2014, Vol 5, Issue 15
Abstract
This study analyses the relation between the perceived performance of logistics service to ensure brand loyalty in e-commerce sector and the various concepts of branding. For this purpose, a research has been conducted on university student in Anadolu Bil Vocational School of Higher Education by using quantitative research methods. SPPS.21.0 software is used and research hypotheses are tested with the help of reliability, correlation and factor analysis. As a result of this research, significant relations have been found between the perceived performance of logistics service of e-commerce firms and indicators of brand loyalty and various concepts of branding. Also, recommendations concerning the potential benefits firms in e-commerce sector can gain in brand loyalty indicators by increasing their perceived performance of logistics services have been included in the study.
Authors and Affiliations
Berna Çağlar
Keywords
Related Articles
- EP ID EP153172
- DOI 10.5824/1309‐1581.2014.2.005.x
- Views 98
- Downloads 0
Yerel Basında Yeni Medya Ve Sosyal Paylaşım Sitelerinin Kullanımı: Kocaeli’de Yayımlanan Yerel Gazetelerin İnternet Siteleri Üzerine Bir İnceleme
Günümüz medya çağında haber içeriği oluşturma aşamasında gazete, televizyon muhabirleri ve haber ajanslarına alternatif olarak sosyal paylaşım sitelerinin kullanımı önem kazanmaya başlamıştır. Söz konusu sitelere üye ola...
Evaluation of Disaster Management E-Learning Webs in Turkey
It is emphasized that Turkey experiences frequent earthquakes, causing extensive losses to economy, life and limb. In order to mitigate the losses due earthquakes, a number of issues are identified to be studied an...
Tendency Of Usage Of Social Media Tools By The Public Relations Practitioners: An Evaluation On Turkeys 500 Biggest Industrial Corporations
The interactive communication in the artificial environment has widened its limits with the usage of the social media tools and has become an inevitable element of the digital era. The usage of the tools such as s...
A Prestudy About Identification of Land Forms and Utilization From Geographic Information Systems for Observing Land Forms’ Change with Information Which Is Obtained from Satellite Images
It is possible with Geographic Information Systems (GIS) that the information about all natural and artificial resources on the earth is obtained taking advantage of satellite images are obtained by remote sensing...
Online journalism in Southern East Europe
Media may direct individual or society towards some ideas and actions. Technologic convergence moved broadcasting and publishing into digital media. This study analyzes design characteristics and contents of news web sit...