Value Perception of Consumers towards Luxury Apparels and Accessories: A Study in Delhi/NCR Region
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 5
Abstract
There is a tremendous growth of luxury products in India, but there are limited studies conducted to understand the value perception of the consumers towards the luxury brands. Therefore, this study aims to understand how the value perception of the present day consumer leads to the consumption of the luxury brands specially apparels and accessories. The present research adds on to the existing knowledge base of the value perception towards luxury by explaining the factors responsible for the value perception formation of the Indian consumers in general and Delhi/NCR to be specific.The study is exploratory in nature followed by descriptive in nature. Extensive literature review helped to recognize the various scale items of value perception. A wellstructured questionnaire was developed using these identified scale items and the data was collected from the high end luxury apparels and accessories malls in Delhi/NCR. In order to understand the value perception of the consumers towards the luxury apparels and accessories the data was empirically examined using the Factor Analysis and the results were registered followed by managerial implications and conclusions.
Authors and Affiliations
Ms. Shubhra Bahal, Dr. Kartik Dave
Keywords
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- EP ID EP411238
- DOI 10.9790/487X-2005063139.
- Views 55
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