Study on Innovation Activities in Taiwan Tourism Factories
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 4
Abstract
This research was conducted from March to April 2017 using 59 effective questionnaires through a questionnaire survey method. Statistical methods were used to analyze the relationship among market orientation, leadership style, information technology involvement, operational strategy, degree of innovation activities and operational performance. Based on research findings, when execution degree of innovation activities is higher, it positively and significantly influences operational performance. Execution of differential strategy helps implementation of innovation activities. When firms have higher information technology involvement and market orientation, it significantly and positively influences execution of innovation activities. Execution degree of leadership style (task orientation, stable & conservative, consideration & support and innovation adaptation) significantly and positively influences execution of innovation activities. This study suggests that in order to reinforce operational performance, tourism factories can adopt appropriate leadership style and differentiation strategy by innovation activities and reinforce marker orientation and information technology involvement to enhance operational performance.
Authors and Affiliations
Yi-Chan Chung
Keywords
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- EP ID EP410239
- DOI 10.9790/487X-2004056473.
- Views 63
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