Ways of verbalization of the concept of BEAUTY in the French advertisement texts on cosmetology
Journal Title: Науковий вісник Дрогобицького державного педагогічного університету імені Івана Франка. Серія: Філологічні науки (мовознавство) - Year 2016, Vol 5, Issue 1
Abstract
The article highlights the problems concerning the verbalization of the concept of BEAUTY in French texts on cosmetology. Much attention is given to the analysis of synonyms and antonyms of the concept as its main components and the way of using them in advertising texts on cosmetology. A mention is made about peculiarities of revealing the concept of BEAUTY. As there are no strict methods of analysis of concept’s translation, there were just mentioned the most popular and possible methods of translation such as transcription, description and using the analogs of the words. Attention is draw to the following analysis and investigation of the concept and its role in different subjects and sciences is underlined.
Authors and Affiliations
І. С. , Полюк, В. О. Кутенко
Keywords
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