What Decides The Pace? : Internationalization Process of Pump & Motor Manufacturers in Coimbatore, South India
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 7
Abstract
Internationalization process of a company is always a planned strategy. It involves more resource commitment, control and operational expectations. On the path to internationalization, the entire firm’s capacity is at discussion again and again: infrastructural facilities for production, setting up of own R&D units, operational skills, management’s involvement etc need to be committed. In other words, how fast is the pace of internationalization of firm, will reveal the level of involvement and commitment toward international operations. The objective of this study is to describe the process of internationalization of SMEs and to explore / explain why some firms go for a faster pace of internationalization and some follow a step by step gradual approach. The study has focused on selecting 143 engineering and manufacturing companies and further went in depth to analyze its characteristics. The difference in speediness happens among firms because, the increasing evidences show that small size companies operate in international markets with less experience and some medium and high value adding manufacturing companies operate with more resources and are capable of sustainability through product scope, financial commitments and resourceful counterparts. The aim of this article is to identify what decides the pace of internationalization among these firms and to find which variables play a prominent role in deciding the pace. To further enhance our understanding of this phenomenon and to test it through statistical tools, simple and multiple regression, chi square and pearson’s correlations are used from the SPSS package. Proactiveness, competitor’s responses, differences among exporting firms, and firm characteristics/ demographic variables are chosen to find the key dimension of speediness/ pace of internationalization of the select sample.
Authors and Affiliations
Dr. G. Jayanthi
Keywords
Related Articles
- EP ID EP412150
- DOI 10.9790/487X-2007046376.
- Views 46
- Downloads 0
Rural and Urban Consumer Purchase Behaviour towards DTHA Comparative Study
In modern times the consumer is playing a vital role in the context of marketing and business related activities. Every business depends upon the consumers. To attract the consumers and intern to increase the sales every...
Patachitra-A Micro Scale Industry: Overview and Challenges
India is an ancient nation of rich cultural heritage and a home of the different religion with a vast diversity in tradition and language. In India GDPs major portion has been contributed through industrial and service s...
Economic Analysis of Indira Awaas Yojana (IAY) in District Kulgam of Jammu and Kashmir.
The survival of the human being largely depends on fulfillment of basic needs. So far as the basic necessities of a person are concerned, he needs food, clothes and shelter to live in. Indira Awaas Yojana (renamed as Pra...
The Commercial Image and its Socio-Economic Influence of the Small Businesses of the Canton of Sucre.
The research is based on contributing to the sustainable and socioeconomic development of small businesses with the objective of forming a philosophy of service that promotes compliance with business rules. The proposed...
The Relationship Between Service Quality, Marketing Mix And Univeristy Reputation On Student Satisfaction At University In Indonesia
The aim of this researchwasto know the relationship between marketing mix, service quality and reputation on student satisfaction. This study will benefit the Universities in Indonesia because it shows the relationship b...