What Decides The Pace? : Internationalization Process of Pump & Motor Manufacturers in Coimbatore, South India
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 7
Abstract
Internationalization process of a company is always a planned strategy. It involves more resource commitment, control and operational expectations. On the path to internationalization, the entire firm’s capacity is at discussion again and again: infrastructural facilities for production, setting up of own R&D units, operational skills, management’s involvement etc need to be committed. In other words, how fast is the pace of internationalization of firm, will reveal the level of involvement and commitment toward international operations. The objective of this study is to describe the process of internationalization of SMEs and to explore / explain why some firms go for a faster pace of internationalization and some follow a step by step gradual approach. The study has focused on selecting 143 engineering and manufacturing companies and further went in depth to analyze its characteristics. The difference in speediness happens among firms because, the increasing evidences show that small size companies operate in international markets with less experience and some medium and high value adding manufacturing companies operate with more resources and are capable of sustainability through product scope, financial commitments and resourceful counterparts. The aim of this article is to identify what decides the pace of internationalization among these firms and to find which variables play a prominent role in deciding the pace. To further enhance our understanding of this phenomenon and to test it through statistical tools, simple and multiple regression, chi square and pearson’s correlations are used from the SPSS package. Proactiveness, competitor’s responses, differences among exporting firms, and firm characteristics/ demographic variables are chosen to find the key dimension of speediness/ pace of internationalization of the select sample.
Authors and Affiliations
Dr. G. Jayanthi
Keywords
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- EP ID EP412150
- DOI 10.9790/487X-2007046376.
- Views 69
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