What is the Development Strategy for a Service-based Business?
Journal Title: American Journal of Economics and Business Innovation (AJEBI) - Year 2022, Vol 1, Issue 3
Abstract
This study aims to map out how to develop strategies for service-based businesses to take advantage of opportunities and maximize the role of resources by anticipating weaknesses and threats. This research was conducted on a service-based business. The research method used is descriptive qualitative, with research subjects being business owners, employees, and some consumers in the laundry business in Watampone City. The analytical technique used in this research is SWOT analysis (Strength, Weakness, Opportunity, Treatment) as an alternative mapping strategy that will be implemented in future business development. From the results of research using swot analysis in the laundry business in Watamponen City, implementing a laundry business development strategy has excellent prospects and opportunities, so the strategy that is considered suitable is based on the research results using a Growth-oriented strategy.
Authors and Affiliations
Otong Karyono
Keywords
Related Articles
- EP ID EP721128
- DOI https://doi.org/10.54536/ajebi.v1i3.824
- Views 47
- Downloads 0
Impact of External Debt on Economic Growth in Nigeria: 1986-2019
The study examined the impact of external debts on economic growth in Nigeria between 1986 and 2019. The specific objectives of this study were to: examine the impact of external debt stock on economic growth in Nigeria;...
The Effect of Strategic Planning on Quality Control in The Iron and Steel Industry in Libya
The present study aims to investigate the phenomenon under examination through a rigorous academic lens. The determinant of a company’s competitive edge and sustainability in the marketplace is primarily attributed to th...
Parent-Teacher Partnership of Grade 11 GAS students of Marigondon Senior High School in the Implementation of Modular Distance Learning Print: Basis for an Action Plan
This study aimed to know and explore the Parent-Teacher Partnership of Grade 11 GAS Students of Marigondon Senior High School in the implementation of modular distance learning print to provide an action plan as the Covi...
Click, Share, Buy: The Transition of General Commerce into Social Commerce in Bangladesh: The Impact of Consumer’s Psychological Perceptions on IEWOM and Consumer Intention to Purchase
As social media platforms continue to rise in popularity, they are quickly becoming an integral part of the retail industry, giving birth to the concept of social commerce. Bangladesh has seen a similar transition, with...
The Effect of Workplace Stress on Employee Engagement, the Mediation Role of Leadership Style
The aim of the current study was to investigate the impact of workplace stress on employee engagement within Iraqi universities through the mediator role of leadership style. Work-related stress and non-work-related stre...