Wybrane aspekty kształtowania wizerunku Sił Zbrojnych RP.
Journal Title: Zeszyty Naukowe Akademii Sztuki Wojennej - Year 2010, Vol 2010, Issue 4
Abstract
Creating the image of the 21st century professional army in Poland requires from their creators referring to immense achievements of the theory of organization and management, marketing in particular in this area. Methods and tools elaborated by public organizations are especially worth looking at. The possibility to take advantage of these achievements may allow creating a new more positive image of the army and its internal identity. The Armed Forces’ professionalization brings about the necessity of such changes. If we want to have efficiently operating armed forces, we need to employ appropriate workers. Moreover, correct relations with their environment will allow a better realization of tasks connected with security and defence of the state. The article presents the most important issues relating to shaping the image of a public organization and activities undertaken by the Ministry of National Defence for the Polish Armed Forces in this area.
Authors and Affiliations
Justyna Lipińska
Keywords
Related Articles
- EP ID EP70734
- DOI -
- Views 62
- Downloads 0
SPECIAL FORCES TRANSFORMATION IN FACE OF THE CONTEMPORARY CONFLICTS CHALLENGES
Historically called unconventional operations are not new phenomenon. Guerilla warfare has a long history of operations (actions) at the tactical level, when the “irregular forces fought against regular one . However,...
Zagrożenia bezpieczeństwa Europy w aspekcie Europejskiej strategii bezpieczeństwa
W artykule zaprezentowano główne zagrożenia bezpieczeństwa obywateli Unii Europejskiej. Celem publikacji jest zapoznanie ze specyfiką i podziałem zagrożeń opisanych w Europejskiej strategii bezpieczeństwa. Przedstawiono...
Wsparcie kryptologiczne bezpieczeństwa narodowego – rozwiązania systemowe w wybranych państwach i uwarunkowania implementacji w Polsce
W artykule dokonano przeglądu rozwiązań systemowych w zakresie wsparcia kryptologicznego bezpieczeństwa narodowego, funkcjonujących w wybranych krajach. Wyniki skonfrontowano ze stanem obecnym w Polsce. Autor...
Wsparcie ogniowe w obronie manewrowej - Istota, wymagania i główne zadania artylerii
The article presents the idea, aim and main tasks of forces in defence. Basing on allied literature and selected national solutions, the author defmes differences and similarities and their influence on preparing and wag...
STRATEGIC THINKING ABOUT FUTURE SECURITY
Thinking about the future of every organisation, security most of all, and about choosing ways of development, not only about existence (surviving), should be an inherent attribute of the functioning of each of them. Wha...