The Antecedents of Interactive Loyalty Journal title: Online Journal of Communication and Media Technologies Authors: Anthony Palomba| University of Florida, USA Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
What Makes Brand Extension Successful: An Empirical Study of Direct and Indirect Effect Journal title: European Journal of Business and Social Sciences Authors: Muhammad Anees-ur-Rehman| COMSATS Institute of Information Technology, Pakistan. Email: marbhatti@gm... Subject(s): Economics, Management Science
IRRATIONALITY: SOURCE OF SUSTAINABLE COMPETITIVE ADVANTAGE? Journal title: European Journal of Business and Social Sciences Authors: Md.Fazla Mohiuddin msc .business administration| (Corresponding Author ) Linkoping University Linkop... Subject(s): Economics, Management Science
Brand as a Part of the Strategic Development of Product Journal title: Бізнес Інформ Authors: Yelena Ptashchenko Subject(s):
THE BRAND: ONE OF THE UNIVERSITY’S MOST VALUABLE ASSET Journal title: Annales Universitatis Apulensis series Oeconomica Authors: Andreea Muntean, Lucia Cabulea, Dan Danuletiu Subject(s):
BRANDS WE LOVE OR KNOW ON THE CZECH FINANCIAL MARKET Journal title: Marketing Identity Authors: Petra Jílková Subject(s):
The «4Cs» of cultural diversity in consumer research: a literature review and research agenda Journal title: European Journal of Management Issues Authors: Lachezar Ivanov Subject(s): Economics, Entrepreneurship, International Business , Management Science
Strategiczne aspekty zarządzania marką, Strategic aspects of brand management Journal title: Annales Universitatis Mariae Curie-Skłodowska Sectio H Oeconomia Authors: Robert Lembrych-Furtak Subject(s):
A Physician Survey of the Effect of Relevence of Drug’s Brand Name on Physician’s Behaviour Journal title: International Journal of Sales & Marketing Management Research and Development (IJSMMRD) Authors: Chirag B Pandya Subject(s):
INVESTIGATION OF STRATEGIES AND APPLICATIONS IN EMPLOYER BRAND MANAGEMENT PROCESS: A STUDY ORIENTED HUMAN RESOURCES MANAGERS IN THE TURKEY COMPANIES Journal title: The Journal of International Social Research Authors: Gonca DOĞRU Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
ВІЗУАЛЬНА СКЛАДОВА ФЕЙСИНГУ У РЕАЛІЗАЦІЇ БРЕНД-МЕНЕДЖМЕНТУ УКРАЇНСЬКИХ ТОРГОВИХ МАРОК Journal title: World Science Authors: Г. В. Охріменко Subject(s):
BRANDING AT INTERNET TRADE ENTERPRISES: TRENDS AND PREREQUISITES OF DEVELOPMENT Journal title: Міжнародний науковий журнал "Інтернаука". Серія: "Економічні науки" Authors: Liliia Granat Subject(s):
Co-branding Strategy as a Source of Innovation on International Market Journal title: Journal of Intercultural Management Authors: Magdalena Grębosz-Krawczyk, Jean-Marc Pointet Subject(s):
Formalization of brand marketing management in the food industry Journal title: Annals of Marketing Management & Economics Authors: Rasa Rukuižienė Subject(s):
Dimensions De La Marque Employeur Dans Le Secteur Des Services Au Maroc : Proposition D’une Echelle De Mesure Journal title: IOSR journal of Business and Management Authors: Noura Ettahir, Mostafa Oubrahimi, Khalifa Ahsina Subject(s):
