Marketing communications of the Organizing committee «Kiev City marathon – 2014» Journal title: Slobozans`kij Naukovo-Sportivnij Visnik [Slobozhanskyi Herald of Science and Sport] Authors: Olena Yarmolyuk| Национальный университет физического воспитания и спорта Украины, Anna Zolotaryova|... Subject(s): Education, Sports and Recreation, Rehabilitation, Health and Wellness
Factors Affecting Customer Attachment in the Marketing Communication and its Implementation on Tourism Sector Journal title: Online Journal of Communication and Media Technologies Authors: MEHMET SERDAR ERCİŞ| Faculty of Communication Ataturk University, Turkey Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
CREATING AN IMAGE TRANSFER THROUGH EVENT MARKETING: PRINCIPLES, REQUIREMENTS AND CONSEQUENCES Journal title: European Journal of Business and Social Sciences Authors: Prof. Dr. Gerd Nufer| Reutlingen University, ESB Business School Alteburgstr. 150 72762 Reutlingen,... Subject(s): Economics, Management Science
EFFECT OF INTEGRATED MARKETING COMMUNICATIONS IN DRIVING NEW PRODUCT DIFFUSION AND ADOPTION: A CASE OF HYPO BLEACH IN ABA METROPOLIS OF ABIA STATE, NIGERIA Journal title: European Journal of Business and Social Sciences Authors: Iheaka, Elekwa Egwuonwu| Department of Marketing Michael Okpara University of Agriculture, Umudike A... Subject(s): Economics, Management Science
slugFactors Influencing Image of Tourist Destination: Integrated Marketing Communications Approach; Conceptualization and Retrospective re-debate Journal title: International Journal of Academic Research in Management Authors: Abderrahim Chenini and Nasr-Eddine Cherif Subject(s): Public Economics, Statistics , Management Science
Integrated Marketing Communications Approach to Corporate Image Management in the Information Age Journal title: International Journal of Management Sciences Authors: Ezeudu Ikenna Jude Subject(s): Economics, Marketing, Management Science
Opinion Leadership and Marketing of Life Assurance in Selected Insurance Firms in Nigeria Journal title: International Journal of Empirical Finance Authors: Francis Aniefiok Bassey, John Nsikan Efiok, Okon, Saviour Sylvester, Inegbedion Daniel Osemudiamen Subject(s): Personnel Management, Reliability and Risk Analysis
SUPPORTING E-MARKETING DECISION MAKING BY THE MANAGEMENT OF THE ESZTERHÁZY KÁROLY COLLEGE VIA BEHAVIOUR-BASED SEGMENTATION OF THE VISITORS OF THE INSTITUTIONAL WEB-PAGE Journal title: Problems of Management in the 21st Century Authors: László Bóta Subject(s): Management Science
E-MARKETING TOOLS AND THE NEW DIMENSION OF INTEGRATED MARKETING COMMUNICATIONS IN EUROPEAN HIGHER EDUCATION SERVICES Journal title: Problems of Education in the 21st Century Authors: Alexis Daj, Andreea Chirca Subject(s): Education
Budowanie komunikacji marketingowej w czasach kryzysu na podstawie działań sektora bankowego w Polsce Journal title: International Journal of Contemporary Management Authors: Anna Tarabasz Subject(s): Management
Building marketing communication in times of crisis – example of the Polish banking sector Journal title: International Journal of Contemporary Management Authors: Anna Tarabasz Subject(s): Management
Potential of Social Media and Mobile Marketing in Marketing Communication Management in Health Care Institutions Journal title: International Journal of Contemporary Management Authors: Bogdan Gregor, Beata Gotwald Subject(s): Management
The Reevaluation of Communication in Customer Approach – Towards Marketing 4.0 Journal title: International Journal of Contemporary Management Authors: Anna Tarabasz Subject(s): Management
Development of co-operation between a research institute and enterprises in the context of marketing communication Journal title: Marketing Instytucji Naukowych i Badawczych Authors: Aleksander Niemczyk Subject(s):
Marketing communications in industrial B2b markets enhancing the value of the corporate brand relying on common added values Journal title: Marketing Instytucji Naukowych i Badawczych Authors: Jose Ignacio Monrabal Subject(s):
