Observing the role of packaging handicrafts from the aspect of mobile outdoor advertising on branding and cultural exports Journal title: International Research Journal of Applied and Basic Sciences Authors: Azam Mahmoodi| Master student of visual communication, visual communication Shahid Rajaee Teacher Tr... Subject(s): Public Health and Community Medicine
The effect of advertising and customer participation on their commitment and loyalty to the brand in online communities Journal title: International Research Journal of Applied and Basic Sciences Authors: Alame Khosravi Katouli| Master of Public Administration, Kish Branch, Islamic Azad University, Kish,... Subject(s): Public Health and Community Medicine
The Impact of Social Factors on the Cost of Brand- Marketing Mission from the Perspective of Bank Loan Customers in Hamedan Journal title: International Research Journal of Applied and Basic Sciences Authors: Fatemeh Salimi Sadr| MSc in Executive Management Strategic Orientation, Faculty of Humanities, Hamed... Subject(s): Public Health and Community Medicine
Employer Branding and Corporate Social Responsibility – a postmodern approach Journal title: ESSACHESS - Journal for Communication Studies Authors: Mihaela Alexandra IONESCU*| Maître de conférences, Ecole Nationale d’Etudes Politiques et Administra... Subject(s): Social Sciences, Cultural Economics, Economic Systems
Are Brands Postmodern Relics? Taking a Closer Look at New Sacred Objects Journal title: ESSACHESS - Journal for Communication Studies Authors: Stéphane DUFOUR| Maître de conférences, Université de Bourgogne, France Subject(s): Social Sciences, Cultural Economics, Economic Systems
Using Social Media for Branding in Publishing Journal title: Online Journal of Communication and Media Technologies Authors: Dr. Bettina Lis| Assistant Professor Media Management (Prof. Dr. Heinz-Werner Nienstedt) Johannes Gu... Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage Journal title: Online Journal of Communication and Media Technologies Authors: Okorie Nelson| Covenant University, Nigeria, Oyedepo Tunji| Covenant University, Nigeria, Akhidenor... Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
The Relation between Positive Brand Emotions and Recall Journal title: Online Journal of Communication and Media Technologies Authors: Duygu Aydın| Selcuk University, Turkey Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
Do Emotions Pay Off? Effects of Media Brand Emotions on Cognitive Relief, Identification and Prestige Journal title: Online Journal of Communication and Media Technologies Authors: Kati Förster| University of Vienna, Austria Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
The Antecedents of Interactive Loyalty Journal title: Online Journal of Communication and Media Technologies Authors: Anthony Palomba| University of Florida, USA Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
The Effects of Social Media Usage on Brand Resonance during and After the Gezi Park Protests in Turkey Journal title: Online Journal of Communication and Media Technologies Authors: Ebru Gökaliler| Yaşar University, Turkey, Ayda Sabuncuoğlu| Yaşar University, Turkey Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies Journal title: Online Journal of Communication and Media Technologies Authors: Okorie Nelson| Covenant University, Nigeria, Agbaleke Deborah| Covenant University, Nigeria Subject(s): Data Communication and Networks, Technology and Design Education, Development Studies
What Makes Brand Extension Successful: An Empirical Study of Direct and Indirect Effect Journal title: European Journal of Business and Social Sciences Authors: Muhammad Anees-ur-Rehman| COMSATS Institute of Information Technology, Pakistan. Email: marbhatti@gm... Subject(s): Economics, Management Science
The Effect of Brand Recognition on Service Recovery Journal title: European Journal of Business and Social Sciences Authors: Yin-Hui Cheng| National Taichung University of Education, Taiwan Subject(s): Economics, Management Science
EFFECTS OF BRANDING ON RESTAURANTS’ IMAGE: A CASE OF SELECTED RESTAURANTS IN NAIROBI, KENYA Journal title: European Journal of Business and Social Sciences Authors: Rita N. Schulz| Department of Hotel & Hospitality, Moi University, Eldoret, Kenya Email: ritaschulz@... Subject(s): Economics, Management Science