Tourism Development in India– Challenges in the New Millennium Journal title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) Authors: Abhinav Sharma , Mr. M.C. Sharma Subject(s): Engineering, Applied Linguistics
Leveraging Category Management for Excellence in Retailing Journal title: International Journal of Marketing and Technology Authors: Mr. Harvinder Singh and Mr. Krishan Kumar Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
To study Consumer Decision making process for Second Hand Car as a replacement of Two Wheeler (Bike) Journal title: International Journal of Marketing and Technology Authors: Mr. Nikhil Monga and Dr. Bhuvnender Chaudhary Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
CONSUMER ATTITUDE TOWARDS NEWSPAPERS Journal title: International Journal of Marketing and Technology Authors: Mr. Ajit Dhar Dubey Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
CONSUMER MARKET IN INDIA:”A BIRDS EYE VIEW” Journal title: International Journal of Marketing and Technology Authors: Raj Kumar Sharma and Dr. Sambit Kumar Mishra Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
A STUDY ON THE PURCHASE BEHAVIOUR OF CONSUMERS WITH REFERENCE TO TOILETRIES AND PACKAGED FOOD ITEMS Journal title: International Journal of Marketing and Technology Authors: Dr. K. Sai Kumar and A.S. Gousia Banu Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
GREEN MARKETING – A BRIDGE BETWEEN CONSUMERISM AND CONSERVATION Journal title: International Journal of Marketing and Technology Authors: Richa Arora and Nitin R. Mahankale Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
A STUDY ON CUSTOMER INVOLVEMENT IN PURCHASE OF HOME APPLIANCE Journal title: International Journal of Marketing and Technology Authors: P. Janaki and S. Premila Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
A Study on Consumer perceptions and Brand Equity Analysis of Men’s shirts: foreign Brands Vs Domestic brands Journal title: International Journal of Marketing and Technology Authors: A. Pughazhendi and R. Thirunavukkarasu Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
INTERNET RETAILING- NEW ERA OF MARKETING Journal title: International Journal of Marketing and Technology Authors: Deepinder Singh and Dr. Manish Bansal Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
IMPACT OF TELEVISION COMMERCIALS UPON THE PURCHASE BEHAVIOR OF URBAN INDIAN CHILDREN Journal title: International Journal of Marketing and Technology Authors: Sujata Khandai and Bhawna Agrawal Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
A Green Segmentation: Identifying the Green Consumer Demographic Profiles in Sri Lanka Journal title: International Journal of Marketing and Technology Authors: D.S.Rohini Samarasinghe Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
BUSINESS INTELLIGENCE FOR COMPETENCE IN CONSUMER PACKAGED GOOD INDUSTRY Journal title: International Journal of Marketing and Technology Authors: C. S. Ramanigopal, G. Palaniappan and A. Mani Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
Mode l Development and Validation for S tudy ing Consumer Preferences of Car Owners Journal title: International Journal of Marketing and Technology Authors: Balakrishnan Menon and Dr. Jagathy Raj V.P Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
An empirical analysis of effect of advertising on marketing of FMCG product Journal title: International Journal of Marketing and Technology Authors: Munish Kumar Tiwari Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
