Fatores que influenciam o consumo por status de adolescentes: uma análise incluindo o consumer-to-consumer
Journal Title: Revista Competência - Year 2018, Vol 11, Issue 2
Abstract
This study aimed to identify the influence of consumer-to-consumer in the status consumption of teenagers. To achieve this purpose, we performed a quantitative, descriptive and cross-sectional analysis. Data were obtained using a questionnaire administered to 1,197 students, aged between 14 and 19 years old, from a federal education institution. The results showed that consumer-to-consumer did not affect status consumption. Moreover, brand, price, fashion, materialism, sensitivity to prestige and normative issues influenced positively status consumption, while informational issues impacted it negatively. These results suggest that consumption for status by teenagers are on average associated with the need to achieve social status, admiration and prestige in order to meet the expectations of their group.
Authors and Affiliations
Adriana Ribeiro Menegassi Danilo Soares Monte-Mor
Keywords
Related Articles
- EP ID EP677314
- DOI https://doi.org/10.24936/2177-4986.v11n2.2018.524
- Views 230
- Downloads 0
COMPETÊNCIAS REQUERIDAS NO COMÉRCIO EXTERIOR: UM ESTUDO SOB A ÓTICA DE ESTUDANTES
This paper brings an analysis about the Brazilian foreign trade context, the competencies to this professional pointed out in literature, and also the partial results of a research with undergraduate students of Foreig...
PROMOÇÃO DA PARTICIPAÇÃO DOS USUÁRIOS NO DESENVOLVIMENTO DE UM REPOSITÓRIO PARA RECURSOS EDUCACIONAIS ABERTOS
This article argues, based on a historical review of the main movements that led to the creation of the Open Educational Resources (OER), that this educational technology is full of core values for the contemporary so...
A CARTA DE 1988 E A EDUCAÇÃO PROFISSIONAL E TECNOLÓGICA: INTERPRETAÇÃO DE UM DIREITO E BALANÇO AOS VINTE ANOS DE VIGÊNCIA
It is argued in this article, which the Constitutional Charter of 1988 states unequivocally, even if not directly express the right to education and technological training. It is proposed to make a brief assessment of...
MODOS DE VIDA EM MUDANÇA E TURISMO RURAL NOS CAMPOS DE CIMA DA SERRA
This paper aims at a reflection on the effects of rural tourism on the way of life of the family that owns the inn called Fazenda do Amor. This view is based on the eating habits in the context of interaction in touris...
Estilo de liderança dos docentes de graduação em ciências contábeis
Inseridos em um mercado globalizado e competitivo, caracterizado por mudanças frequentes, as organizações estão adotando uma postura flexível, inovadora e criativa, para assim alcançarem seus objetivos de crescimento e b...