A GENERAL EVALUATION ON SOCIAL MEDIA USAGE OF MUNICIPALITIES IN KYRGYZSTAN
Journal Title: Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi / Journal of Current Marketing Approaches and Researches - Year 2023, Vol 4, Issue 1
Abstract
Purpose: As a result of digitalization, which has been developing rapidly, traditional communication channels have been gradually losing their importance and are being replaced by new information and communication technologies. In particular, social media has become an indispensable communication tool not only for individuals, but also for institutions and organizations. Today, public organizations beside private sector enterprises are making extensive use of social media tools. In this context, the main purpose of the study is to analyse the social media usage status of the municipalities in Kyrgyzstan. Material and Method: For this purpose, whether the municipalities use Facebook, Instagram, Twitter and Youtube platforms, posts they made on their official Facebook accounts between September 1 and November 30, 2022 are evaluated by using content analysis. Findings: According to the results, it is determined that the social media usage level of the municipalities other than the big city municipalities such as Bishkek, Osh and Calal-Abad is quite low, and Facebook and Instagram are the most preferred platforms by the municipalities In Kyrgyzstan. Result: The findings of the research are important in understanding the social media usage status of the municipalities in general and providing important clues to the awareness-raising efforts to be made in the municipalities.
Authors and Affiliations
Diana MATİSAEVA, Azamat MAKSÜDÜNOV
Keywords
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- EP ID EP719306
- DOI https://doi.org/10.54439/gupayad.1270209
- Views 37
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