A MARKETING PERSPECTIVE ON THE ISSUES OF UNLIMITED NEEDS AND CONSUMER CHOICE
Journal Title: Економіка та суспільство - Year 2017, Vol 12, Issue
Abstract
The need for society to have a set of benefits is the root cause of motivated human activity, but together they are the result of this activity. Excellent property of needs is their infinity, constant qualitative and quantitative transformation. This is due to the development of production systems, scientific and technological progress, information technologies, market trends, globalization processes, as well as self – improvement of the person, his intelligence. Marketing, on the one hand, promotes satisfaction of the needs of consumers, and on the other they form and update them.
Authors and Affiliations
Н. Ю. Гречаник
Keywords
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