A STUDY OF DETERMINE CUSTOMERS’ EVALUATION ABOUT E-TABLET MENUS
Journal Title: The Journal of International Social Research - Year 2015, Vol 8, Issue 36
Abstract
In our time, restaurants oriented information technologies for the purpose of the meet customers’ expectations and high level of customer satisfaction. One of the new technologies is an e-tablet menu (electronic tablet menu) in restaurants to deliver good and products to customers. E-tablet menus have a great many opportunities when compare with traditional menus and ıt has been use in all over the world and our country. This study has been made for the purpose of the introduce e-tablet menus, to determine customers’ evaluation about e-tablet menus and in direction of results, recommendations to restaurant managers. This study has been done in restaurant which in Istanbul and use e-tablet menu, collection of the data semi-structured interview techniques was used besides participant observation. At the end of the study, ıt’s concluded that customers hasn’t use e-tablet menus widely but customers’ who use e-tablet menus evaluate that e-tablet menu is useful, high information quality when compare with traditional menus and in general they are satisfy from e-tablet menus.
Authors and Affiliations
Aslı ALBAYRAK
Keywords
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