A study of the relationship of retail brands consumers’ attitude and purchase intention with trust, cynicism and perceived profit

Journal Title: Journal of Science and today’s world - Year 2014, Vol 3, Issue 5

Abstract

Callingbrands as private property has become an important issue for marketing experts and researchers and experimental studies is increasing in this field. The present study is the result of a field study that its aim is investigating the relationship of attitude and purchase intention with trust, cynicism and perceived profit in retail brands consumers. In this study we are after providing and testing a model in the field of retail brands. For reaching the objectives questionnaires consisted of 34 questions were distributed among 360 consumers of the products of Shahrvand store in Shiraz city by convenience sampling and 341 questionnaires were collected and for testing the model LISREL software has been used.

Authors and Affiliations

Aziz Yousefiani

Keywords

Related Articles

Effect of Fiber Volume Fraction on Stress Distribution in Polypropylene Matrix Composites

In this paper, the stress distribution in fiber and matrix of the polypropylene base composites under the axial loading was studied, using numerical method. In this method, according to the two-dimensional symmetric, t...

The multi-objective optimization model in supply continuum regarding effects of greenhouse gases

Globalization, increasing of governmental and non- governmental organizations regulations and pressure and demand of customers regarding observation of environmental issues has caused organizations to study required meas...

A study of the impacts of shareholders’ ownership dependent on long-term profit results and return on assets

Essentially the environment in which firms operate is always accompanied with instability due to commercial changes and thus, the firms’ managers do not have an appropriate assessment of its commercial prospect. As a res...

Hybrid-Galerkin Approach for Solving Two-dimensional Volterra-Fredholm Integral Equations

The main focus of this paper is to present an effective numerical method for solving two-dimensional Volterra-Fredholm integral equations, which occur in modeling of many phenomena in physics and engineering. For this...

Analyzing the influence of social capital on personnel function(Case study: Fars social security organization's personnel)

The main purpose of this research is analyzing the influence of social capital on personnel function of Fars social security organization. Research purpose is applicable and data gathering method is descriptive-survey....

Download PDF file
  • EP ID EP29455
  • DOI -
  • Views 301
  • Downloads 2

How To Cite

Aziz Yousefiani (2014). A study of the relationship of retail brands consumers’ attitude and purchase intention with trust, cynicism and perceived profit. Journal of Science and today’s world, 3(5), -. https://europub.co.uk/articles/-A-29455