A STUDY OF VIRAL MARKETING - Need of y generation customers–
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 8
Abstract
This paper shows the impact of viral marketing in the current competitive market. As per the survey conducted and the results reviewed we can say that, VIRAL MARKETING is a new emerging technique in the current scenario of the marketing world. This can be and should be used in all the sectors as this is the most economic and effective tool that has the potential to boost the promotion campaign up to an extremely great extent. The services and the benefits of this technique can be offered to all the sectors. This technique has been used earlier in the various sectors but the basic problem was that there was not a proper terminology that was awarded to this technique. Now we would to like to suggest a proper name to this technique as VIRAL MARKETING. So that it becomes easier for the people to recognize this new technique.
Authors and Affiliations
Sanjeev Singhal and Dr. Rajendra Singh
Keywords
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