A STUDY ON CONSUMER DECISION MAKING STYLES ON PACKED READY TO HEAT AND EAT FOOD PRODUCTS IN BANGALORE CITY
Journal Title: International Journal of Business Management & Research (IJBMR) - Year 2017, Vol 7, Issue 3
Abstract
India has undergone dramatic change in food industry, especially in packed ready to heat and eat food products. The aim of the study is to use the framework of consumer decision making styles towards food product involvement on packed ready to heat and eat food products. The dimensions considered in the study are Perfectionism Consciousness, Brand Consciousness, Novelty Fashion Consciousness, Hedonistic Consciousness, Price Consciousness, Impulsiveness, Confusion Over choice of Brands, Brand loyal orientation towards Consumption and food product involvement In this study 408 samples are collected from selected respondents in selected malls in Bangalore City.
Authors and Affiliations
K. ABDUS SAMAD, PUSHKAR NARAYAN SINGH
Keywords
Related Articles
- EP ID EP225910
- DOI 10.24247/ijbmrjun20177
- Views 80
- Downloads 0
THE ANALYSIS OF ORGANIZATIONAL ENVIRONMENTON CIBINONG SCIENCE AND TECHNOLOGY PARK (C-STP)
Cibinong Science and Technology Park (C-STP) is an organization with a business system that is open, therefore, the organization's relationship with the internal and external environment will affect business performance...
Expectation and Reality - Retailers Perception Towards a Brand of Industrial Glass Manufacturer
This study attempts to find the difference between the retailers' opinion on the expected attributes from the manufacturers to the actual attributes offered by the manufactures and compare the expected and actual satisfa...
Effectiveness of Human Resource Management Practices on the Sales Growth of the Organization
Human resource management practices have been considered as an important and critical area in the management and organization performance. Many organizations described human resource as the combination of traditionally a...
THE IMPACT OF INDEPENDENT DIRECTOR ON BOARD OF DIRECTORS ON FIRM'S PERFORMANCE EVIDENCE FROM INDONESIA
Independent directors and ownership concentration are two important things at corporate governance that affects the firm performance. Independent Directories considered capable to improve the performance of the company a...
A STUDY ON RURAL MARKETING ENVIRONMENT IN INDIA
Rural India is a vast and a complex society – its huge population is highly diverse in terms of ethnicity, language, customs and their way of life. The demographic and economic statistics that underlay the growth of Indi...